Special Offers
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Asics Men's Gel-Challenger 14 Tennis Shoes (White/Sapphire)
The Asics Men’s Gel Challenger 14 Tennis Shoes (White/Sapphire) creates the stability you need when you’re covering the baseline, so you can keep your mind focused on controlling the point. The shoe’s supportive upper keeps your...Sale price $84.95Regular price $94.95Sale price $84.95Regular price $94.95 -
Asics Men's Gel-Dedicate 9 Pickleball Shoes (Concrete/Mako Blue)
Introducing Asics Men's Gel-Dedicate 9 Pickleball Shoes that feature a streamlined design for modern versatility. While the look is simplified, it retains the stability DNA of our hero models with TRUSSTIC® technology and introduces enhanced comfort...Regular price $79.95Regular price $79.95 -
Asics Men's Gel-Dedicate 9 Pickleball Shoes (White/Gunmetal)
Introducing Asics Men's Gel-Dedicate 9 Pickleball Shoes that feature a streamlined design for modern versatility. While the look is simplified, it retains the stability DNA of our hero models with TRUSSTIC® technology and introduces enhanced comfort...Regular price $79.95Regular price $79.95 -
Asics Women's Gel-Dedicate 9 Pickleball Shoes (Calm Indigo/Soft Yellow)
Introducing the Asics Women's Gel-Dedicate 9 Pickleball Shoes that feature a streamlined design for modern versatility. While the look is simplified, it retains the stability DNA of our hero models with TRUSSTIC® technology and introduces enhanced...Regular price $79.95Regular price $79.95 -
Asics Women's Gel-Dedicate 9 Pickleball Shoes (White/Champagne)
Introducing the Asics Women's Gel-Dedicate 9 Pickleball Shoes that feature a streamlined design for modern versatility. While the look is simplified, it retains the stability DNA of our hero models with TRUSSTIC® technology and introduces enhanced...Regular price $79.95Regular price $79.95 -
Asics Women's Gel-Dedicate 9 Wide Tennis Shoes (White/Cantaloupe)
Introducing the Asics Women's Gel-Dedicate 9 Wide Tennis Shoe that features a streamlined design for modern versatility. While the look is simplified, it retains the stability DNA of our hero models with TRUSSTIC® technology and introduces...Regular price $79.95Regular price $79.95
After returning home from the war in 1945, Mr. Kihachiro Onitsuka establishes ONITSUKA Shokai in Kobe in 1949. In the same year, the company is reorganized as ONITSUKA Co., Ltd. with two employees and a capitalization of 300,000 yen.
Later, the company name is changed to ASICS, an acronym for the Latin expression "Anima Sana In Corpore Sano" ("You should pray for a healthy mind in a healthy body"), a quote from the Roman satirist Juvenal. The proverb is suggested to Mr. Onitsuka by a wartime friend offering business advice, Mr. Kohei Hori, who at the time is Director of Health and Physical Education at the Hyogo Prefecture Board of Education. The words make a deep impression on Mr. Onitsuka, inspiring his dedication to making athletic shoes with the aim of nurturing healthy young people through sports.